Create demand and build pipeline with digital marketing

Your B2B-specialised partner for holistic digital marketing, driven by pipeline data.

I help your B2B business from digital marketing strategy to implementation. On the tactical level, I can help you with content marketing planning and SEO, digital advertising, analytics, HubSpot, and improving your website.

Build a solid foundation. Cover full funnel.

Services

Digital marketing strategy

Tracking setup, e.g. conversion tracking and self-reported attribution (Tag Manager, Google Analytics, HubSpot)

Know where to focus

I get to know your business, customers, competitive advantages, and current situation. This helps us identify where to focus, why, and how. From there, we implement data-driven actions in systematic sprints, always seeking pipeline impact. I also help you set clear objectives and tracking so that we can see which channels drive results.

Create demand with digital marketing

Most of your ICP isn’t ready to buy right now or familiar with your offering yet. Demand creation aims to spark interest among those who aren’t actively looking or don’t know you. I’m your partner from SEO audits and keyword research to content marketing planning, distribution, and advertising at the awareness stage.

Services

SEO and planning SEO-driven content marketing

Demand-generating LinkedIn Ads and Google Ads advertising

Services

Website discoverability, conversion optimisation and consulting

Landing page design

Search advertising in Google Ads and Microsoft Ads

Retargeting

Capture sales-ready leads in digital channels

Forget lead magnets, focus on sales-ready prospects. Target audiences already in the market and maximise the collection of leads that are ready to buy. I help you make your website discoverable and convert, design landing pages, and advertise in Google Ads, Microsoft Ads, LinkedIn Ads and more.

Look beyond leads and convert customers

Ensure your marketing is focused on driving sales. I help you identify leaks in your marketing funnel and find effective ways to build pipeline. If needed, I design a seamless process for converting leads into sales opportunities and build the necessary HubSpot automations.

Services

Pipeline monitoring and identification of opportunities online

Lead management development and basic HubSpot setups (including Sales Workspace and automations)

Customers say

"Juha is a rare find with an ability to both devise strategies and implement them with technical expertise. What impresses me most about Juha is his quick grasp of business goals and the bigger picture, making him incredibly effective in his work. He's not just an extra pair of hands; he's been a true business partner."

Nora Sandell
Head of Marketing
Suvi Heimola
Strategic Marketing Manager
Vaisala

"Juha is a really nice guy to work with. He’s insightful, creative, precise and always exceeds our expectations for the outcome. Couldn’t hope more from a digital marketing partner."

Cactos increased its sales from digital marketing by €1.6 million

Cactos is a Finnish growth company offering battery energy storage as a service. Our collaboration began in 2023 and aimed to create and execute a digital marketing strategy. In addition, we needed to facilitate efficient lead management in HubSpot. By monitoring results throughout the funnel, we ensure that Cactos' marketing is as effective as possible, measured by the pipeline produced.

Solution

  • Strategy including ICP definition and value propositions
  • Funnel goals from website visit to closed won
  • Identifying key methods and executing them in sprints, starting with the strongest hypotheses (e.g., content marketing, LinkedIn Ads, Google Ads)
  • Defining the process for timely handling of sales-ready leads

Results

  • €1.6 million in sales attributed to digital marketing *
  • Over 140% growth in the MQL → Opportunity conversion rate, with the number of Opportunities from all online sources increasing more than sevenfold, and the high-intent pipeline growing by over €8 million **
  • Ranking at top positions in organic Google search for highest importance keywords through SEO-driven content marketing
  • Understanding which channels contribute to pipeline generation

* Total value of new leasing contracts from 1. Nov 2023 to 31. Aug 2024 (€0.1M in the previous period)
** 1. Nov 2023 to 31. Aug 2024 vs. previous period, high-intent pipeline = 25% or higher probability of closing the deal

Sympa reached six-figure new ARR with 2.8 ROAS from search advertising

I helped Sympa, the fastest-growing HR service provider in the Nordics, to achieve sustainable results with search advertising in Google Ads and Microsoft Ads in its international target markets. I also designed a new landing page template for lead generation campaigns.

Results

  • Six-figure new SaaS revenue with 2.8x ROAS (first-year ARR) *
  • Notable value, in the long run, considering the customer's expected lifetime value
  • An average of 25% improvement in landing page conversion rate

* Closed won from paid search in 2022 excluding branded searches

Aleksis Moisio
Former Growth Marketing Manager

"Juha worked closely with Sympa's Nordic and Central European Marketing Managers. With his support, successful search engine marketing was carried out over the years. Working with Juha is efficient and data-based. In particular, I have appreciated his proactivity in planning, implementing, and measuring new experiments."

Digital B2B marketing since 2015

I’m a freelancer specialising in digital B2B marketing. Most of my experience and current focus is in B2B SaaS and other growth companies operating on a recurring revenue model. I strive to be a transparent, responsible, and efficient partner who can help you level up your digital marketing.

Before shifting to freelance consulting in 2018, I worked at an international SaaS company and later at a Helsinki-based marketing agency. There, I contributed to a B2B SaaS project that went on to win the Grand One 2020 award for "Growth marketing with best results".

My clients have included Nordic companies operating in domestic and international markets across various industries — such as Cactos, Dear Lucy, Masino Group, Nokeval, Sympa, Vaisala, Videoly, and Zoined.

Core expertise

Digital B2B marketing analysis, strategy, management, and execution. SEO and search advertising (Google Ads, Microsoft Ads), LinkedIn Ads, website conversion rate optimisation, HubSpot, Tag Manager, and Google Analytics.

Education

Master of Science (Aalto University, Helsinki), Master in Administration and Management of Business and Distribution (Universitat Autònoma de Barcelona)

Let's talk

Get in touch
‍juha@juhaikonen.me

LinkedIn

Looking for help in holistic digital marketing, optimising specific channels, or for a one-time project? Get in touch.

juha@juhaikonen.me
© Juha Ikonen Digital Oy
Eteläinen Salmitie 1, 02430 Masala